Picking up the phone and taking the time to shake hands still matters. In fact, in the age of second hand connections, face to face communication makes an even bigger impact.
services/ ibp media tours
Today, marketers conduct business with lightening fast connectivity. New technologies help in a myriad of ways, but these assets can also come at the expense of overlooking the personal relationships that are a critical part of driving business.
At IBP, our marketing teams remember that even in the age of hypermedia, the traditional tenants of business still apply. In fact, they stand out even more now.
That is why IBP coordinates media tours for all our partners. Whether it is here in North America, or internationally, our teams manage city to city media events that include introductions to hundreds of media members in order for our brand partners to personally meet the reporters shaping public opinion in the marketplace every day.
With our deep connections in every genre of media nationally, regionally, and internationally, our network includes the top enthusiast, business, news, entertainment, and fashion contacts currently working today. IBP knows the producers, editors, and writers that get our brand partners noticed because we talk to them daily. In a constantly evolving media game, knowing who to call is more than important, it's critical.
Meeting face to face with the media covering our brand partners' industries is an extremely important part of successfully doing business. Now more than ever, it is critical for companies to engage in media touring.