A successful consumer launch should pay for itself. Partnering with IBP, it does.
services/ ibp consumer launches
Smart marketers know bringing anything new to the marketplace can only be done one way: the right way. With so much invested in research, development, and production, now more than ever, companies know strong consumer launches can't be afterthoughts. They are an imperative for success. And in consumer launches, brands only get one chance to get it right.
With some of the best contacts spanning the media gambit in all facets of lifestyle, business, news, fashion, and enthusiast media, IBP generates valuable media exposure adroitly joining the business we support with the consumers interested in them.
IBP helps our brand partners from start to finish with consumer launches, meticulously honing messaging and media plans as well as event needs to ensure success. After producing successful consumer launches for a wide array of companies that include large corporate brands, small boutique outfits, and luxury properties, IBP knows a great launch isn't about needless spin, expensive unattended events, or meritless hype. Ultimately, a great consumer launch boils down to positive word of mouth that drives sales.
Our account teams secure our brand partners the most valuable media space of all, the kind that isn't for sale: editorial. Consumers change the channel during commercials, but they watch TV. Flip past ads, but quote articles. Change the station, but listen to the radio. Click past banners, but read online. At IBP, our business is getting consumers to remember our brands by getting them seen, quoted, listened to, and read about.